Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to this weekend, box office revenues were nearly 11% behind last year and 40% behind 2019, according to Comscore. Now the gap has shrunk to 5.3% behind 2024 and 35% behind 2019.

Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.