I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta (META) believes that the source of 97% of its revenue can be fully automated by AI: its ads.By the end of 2026, Mark Zuckerberg’s company will employ AI to work with brands to create their own advertising — imagery,

AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

Meta's AI leadership fuels growth in advertising and engagement, but recession risks may impact 2025 revenue. See why we are neutral on META stock.

META Platforms stock (NASDAQ: META) has witnessed a substantial increase, spurred by investor enthusiasm over rising user interaction and consistently robust quarterly earnings. So far this year, Meta has gained 16%, significantly outperforming the wider NASDAQ index, which has increased by 2%.

Meta plans AI-powered ad automation by 2026, letting brands generate ads with just a product image and budget, shaking up the advertising industry.

Technology firms such as Google and OpenAI have also launched video and image-generation AI tools, but their widespread adoption in advertising remains in doubt as marketers weigh concerns over brand safety, creative control and quality.