Meta introduces advertising to WhatsApp
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ABP News on MSNWhatsApp Breaks Its No-Ads Pledge: Status Screen To Get Advertisements. How They'll WorkFor years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like Facebook and Instagram.
The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories.