Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not everyone's convinced.

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. If you find yourself asking what that means, you’re not alone. But we’re here to help.

Meghan Markle gave a rare look at her vision board that included sweet mementos and inspiration quotes in an Instagram post on Thursday, Feb. 20

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new Instagram post on Thursday, February 20, that appeared to tease the first product under her newly rebranded company,

Meghan Markle unveiled a vision board for her revamped lifestyle label, ‘As Ever’, hinting at a return to making jam. The Duchess of Sussex, 43, shared the image on Instagram Thursday night, where sharp-eyed followers would have noticed three labels marked “Raspberry Spread,

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said about her new brand.

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly known as America Riviera Orchard.

Meghan Markle is gearing up for the launch of her lifestyle brand, As Ever, by sharing her vision board on Instagram. “From memory lane to the memories I’m making today…” she wrote in the caption. The Duchess of Sussex followed Taylor Swift’s example and hid some Easter eggs in the bulletin board arrangement.