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As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...
Andrew Alvidrez, the world’s ninth ranked professional bull rider, met with UFC welterweight Kevin Holland at a gym near Fort ...
Professional Bull Riding was meant for TikTok fame. It’s short, intense, and impossible to look away. A rider adorned in ...
Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...
Bull riding is seeing a resurgence of interest thanks in part to TV shows and Beyoncé. A rodeo in Maryland on Sunday drew ...
Rodeo is more dangerous than football and ice hockey, but riders often wear far less protective gear. After decades of danger ...
A jaripeo baile looks a lot like a celebration of rodeo and tradition because that is what it is. Crowds in flashy vaquero ...
Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...
PBR Velocity Tour Finals brings 44 top bull riders to Corpus Christi, competing for a $50,000 bonus and five spots in the PBR ...
Playmate has only been covered for a full eight seconds once—a stat that makes bull riders respect him and audiences remember him. That’s exactly what White wants: tough, memorable ...
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