As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

Andrew Alvidrez, the world’s ninth ranked professional bull rider, met with UFC welterweight Kevin Holland at a gym near Fort ...

Professional Bull Riding was meant for TikTok fame. It’s short, intense, and impossible to look away. A rider adorned in ...

Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...

Bull riding is seeing a resurgence of interest thanks in part to TV shows and Beyoncé. A rodeo in Maryland on Sunday drew ...

Rodeo is more dangerous than football and ice hockey, but riders often wear far less protective gear. After decades of danger ...

A jaripeo baile looks a lot like a celebration of rodeo and tradition because that is what it is. Crowds in flashy vaquero ...

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

PBR Velocity Tour Finals brings 44 top bull riders to Corpus Christi, competing for a $50,000 bonus and five spots in the PBR ...

Playmate has only been covered for a full eight seconds once—a stat that makes bull riders respect him and audiences remember him. That’s exactly what White wants: tough, memorable ...