As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

Andrew Alvidrez, the world’s ninth ranked professional bull rider, met with UFC welterweight Kevin Holland at a gym near Fort ...

Two Austin Gamblers are in the running for $1 Million Dollars and the PBR Individual World Championship.PBR WORLD FINALS – ...

Sebastian Bautista is making rodeo history for Bakersfield College. At just 19, he’s the first BC bull rider to earn a spot at the national finals, taking place this June in Wyoming.

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

PBR Velocity Tour Finals brings 44 top bull riders to Corpus Christi, competing for a $50,000 bonus and five spots in the PBR ...

Credit: Jeffrey Hazelwood & Ian Moore / Mashable Composite; Inna Milla/MajorDesigns/Werner Amann/LifeJourneys/Via Getty Images Professional Bull Riding was meant for TikTok fame. It’s short ...

Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...

Rodeo is more dangerous than football and ice hockey, but riders often wear far less protective gear. After decades of danger ...

Dana White’s savage PBR bull, Playmate, sent shockwaves after knocking out a rider before hitting the arena floor.

Playmate has only been covered for a full eight seconds once—a stat that makes bull riders respect him and audiences remember him. That’s exactly what White wants: tough, memorable ...