If cable and satellite subscribers already get ESPN+, they will automatically migrate to the new service. For cord cutters, there is an offer where they can get the ESPN unlimited plan with Disney+ and Hulu for $29.99/month for the first 12 months.

ESPN will launch its long-awaited new streaming service August 21, at a price of $29.99 a month, bulking it up with WWE and extended NFL rights.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.