'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
Analysts Warn Nike’s Business Could ‘Get Worse Before It Can Get Better’
Several analysts lowered their price targets for Nike's stock Friday, concerned its turnaround could take longer than ...
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Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’
Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales ...
Nike CEO says sneaker giant ‘lost its obsession with sport,’ vows to revive iconic brand
Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...
Nike picking up Jalen Hurts’ fine for wearing mismatched Jordans
The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...
Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff
CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports ...