From new Coca-Cola flavors to Poppi Punch Pop, and Aldi carrying craft root beer, there's something for every occasion. But ...

Kendrick Lamar takes center stage in Gatorade’s latest commercial, marking a historic moment as the first musician to front ...

In the shadow of Munich's Olympic Stadium four five-a-side teams representing three countries, competed in the final stages ...

Gatorade has released a powerful extended cut of Kendrick Lamar’s cameo in its “Lose More. Win More.” campaign, first launched in April. The new content dives deeper into the shared ethos between ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Josh Leonard, from Florence, was named Gatorade SC Player of the Year, donated a grant to the Boys & Girls Club of the Pee ...

The NBA and Gatorade have extended their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.

Premier Lacrosse League co-founder Paul Rabil shares how the league attracted the iconic brand as its first automotive sponsor.

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

One reason why the public turned on diversity, equity, and inclusion (DEI) was its insistence that roughly 70 percent of the country was stereotyped as victimizers by virtue of their skin color.