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Netflix Partners Mattel, Hasbro

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026.

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‘KPop Demon Hunters' Toys, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro

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Toy stocks: Hasbro, Mattel partner on Netflix's KPop Demon Hunters

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‘KPop Demon Hunters’ Helped To Boost The Popularity Of This Theme Park By 8,300%

Netflix animated extravaganza KPop Demon Hunters has broken almost every record in the streamer’s book but perhaps its most astonishing achievement hasn't come to light.

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Hasbro CEO talks Netflix partnership for KPop Demon Hunters toys

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'KPop Demon Hunters' returning to Brevard theaters for Halloween. Here's where to see it

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‘KPop Demon Hunters’ Slays Again on the Top Movie Songs Chart

It’s the third month at No. 1 for “Golden,” which initially debuted atop the July 2025 tally alongside other songs from the movie.

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KPop Demon Hunters Merch Madness Kicks Off With Monopoly Deal

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Beloved Animated Netflix Movie Gets Sequel After KPop Demon Hunters Success

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Hasbro's tariff battle could make playtime pricier

Hasbro stock jumped 3% on Thursday and is up 36% year to date. The Play-Doh and Nerf maker also lifted its full-year sales outlook, projecting sales to grow by high single digits, up from its previous mid-single-digit forecast.

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Hasbro lifts annual forecasts on 'Magic: The Gathering' demand boost

Hasbro raised its annual revenue and core profit forecasts on Thursday banking on strong demand for its digital games, including "Magic: The Gathering", at

2don MSN

Netflix Strikes ‘KPop Demon Hunters’ Toy Deal With Hasbro And Mattel

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for 'Kpop Demon Hunters' as the film continues its global march.