Mattel said its U.S. business was “challenged” as retailers change up toy orders and shoppers remain cautious.

As a result, more shipments will come in at the end of the year, Kreiz said. Mattel maintained its guidance for net sales to rise by 1-3 per cent this year from last year’s $5.4bn. Shares of Mattel were 5.3 per cent lower in after-hours trading.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now commands roughly 3x the original price on eBay.

The company's quarterly net sales of $1.74 billion missed the analysts' average estimate of $1.83 billion, as per data compiled by LSEG. Its third-quarter adjusted profit of 89 cents per share also came in largely below estimates of $1.07 apiece.

Kansas City is preparing for a major entertainment boost with the Mattel Adventure Park in Bonner Springs, Kansas. With a price tag of $539 million, this highly anticipated theme park promises to bring iconic Mattel toys to life in an immersive,

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house gaming business.