Netflix taps Mattel, Hasbro
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Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for KPop Demon Hunters as the franchise continues its march across media and consumer categories. The animated feature,
Netflix (NASDAQ:NFLX) is taking its hit animated film KPop Demon Hunters off the screen and into the real world, partnering with Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) to bring fans an entire line of themed toys and collectibles.