Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is Netflix is testing a short-form video feature, signaling that even a streaming giant is concerned about losing viewers to apps like TikTok and Reels.

Netflix is going to start testing a TikTok-like feed of vertical video in its mobile app to help you discover something new to watch. The test will begin in “the coming weeks,” according to a blog post.

Ever wonder what it'd be like to open your Netflix phone app and summon very specific title recommendations by saying "martial arts musicals" or "I like barbecue"? It's on the horizon: The streaming service is running beta tests for artificial intelligence-powered search on iOS.