The ability of college athletes to cash in on their fame has led to fewer players jumping to the NBA early, and this week’s ...

"We had guys come to me saying, 'Coach, I need to know I’m the starter.' And I said, 'Be the starter. Earn it,'" Hill said.

We take a look at the top eight NIL valuations coming into 2025 according to On3. Where do Ohio State players land?

USC Dealt Unfortunate News on 5-Star QB With $785K NIL Valuation originally appeared on Athlon Sports. Despite being the ...

The NIL era in college sports has changed everything, and LeBron James has plenty to say about it. With the introduction of these “Name, Image, and Likeness” deals, athletes who haven’t even gone pro ...

ESPN's Pat McAfee shares his experience with The Church of Jesus Christ of Latter-day Saints, and how Mitt Romney sparked his ...

The new Idaho 1889 Collective was announced Tuesday to support University of Idaho student-athletes through NIL opportunities ...

How do we leverage the largest living alumni in the SEC and how do we think through all of the fair-market value NIL?" ...

IMG has been talking with colleges about the upcoming transition to revenue sharing for more than a year and have experts working with its athletes.

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big ...

Por AARON BEARDEl trabajo de Will Wade para convertir a N.C. State en un equipo que ganara de inmediato incluyó buscar a un jugador que se hubiera declarado al Draft de la NBA, por si acaso ...