Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

College football looks different from Tom Brady’s days at Michigan, when the future Hall of Fame quarterback played in an era ...

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

West Virginia high school and middle school athletes are now able to get paid for name, image and likeness deals. The state school board in July approved the first NIL policy for student athletes, and ...

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

Tom Brady played four seasons in the Big Ten with former coach Lloyd Carr’s Michigan Wolverines, serving as a member of the ...

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.