Rogen and Evan Goldberg’s Hollywood-set comedy series The Studio will kick off SXSW as the opening night TV screening. Rogen stars as the newly appointed head of an embattled studio as he and his executives struggle to make their movies relevant.

For the first time since 2022, this year's South by Southwest Film & Television Festival does not overlap with the Oscars - which seems to have given SXSW curators a richer field to pull from, as the 2025 lineup has no shortage of buzzy titles and stars.

The SXSW Film and TV Festival lineup is shaping up to have a big year in 2025 with new comedies, horror movies, documentaries, and more heading down to Austin!

Along with Rogen's upcoming Hollywood satire series 'The Studio,' other projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

Kidman stars in the thriller, which is reportedly set during the West Michigan city's annual Tulip Time festival.

South by Southwest (SXSW) Conference and Festivals has unveiled the first wave of its film and TV lineup for the 32nd edition, which begins with with an Opening Night TV Premiere of the eagerly-anticipated Apple TV+ series “The Studio” starring Seth Rogen, who also serves as writer, director, and executive producer alongside Evan Goldberg.