Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

Rumors in Japanese media about Century becoming an independent brand were confirmed this week by Toyota. Chairman Akio Toyoda ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

The Toyota Century has officially emerged as Toyota’s new premium, halo brand, targeting the high-end car market with its luxurious offerings. This shift marks an exciting evolution in Toyota's ...

The LS Concept, short for Luxury Space, is a fully electric, six-wheeled, three-row minivan set to debut in Tokyo. According ...

The ultra-luxury sub-division of Toyota is branching out into its third body style, but we still have questions.

Move aside, Lexus. Your time as the ‘responsible eldest son’ is over. Century is now Toyota’s new premium, halo, big boy ...