In the age of AI, empathy and creativity are marketing's most valuable assets. Here's how human-centered strategies keep ...

Meta isn't pitching its AI developments as an add-on to its operations, but as something central to its core proposition of ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

The next step, minus the steps, in performance advertising. Mark Zuckerberg, the founder and CEO of Meta, plans to upend the ...

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.

Nexxen’s top brass talk data, video and their next big AI move – but the real story? Everyone’s being forced to get back to ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

As the judging day for The Drum Awards for Marketing (EMEA) kicked off, a panel of senior marketers explored how artificial ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

As Microsoft focuses on agents, designers’ jobs are changing in the AI era.

The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial intelligence (AI ...