AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, ...

Investing.com -- AMC Entertainment (NYSE:AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according ...

AMC strikes ad deal with National CineMedia; theaters to show premium “platinum spot” ads starting July 1. AMC to earn ad revenue cut as it boosts in-theater advertising amid box office ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

Starting in July, AMC will run even more commercials before movie screenings begin, to increase revenue without hiking ticket prices as the industry struggles.