On TikTok, an ASMR creator dips a spoon into a bowl of molten-hot lava, brings it to her lips, and eats it like it’s honey. Another creator crunches down into a seemingly radioactive moon stone, which ...

Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

If you've ever seen those videos of people whispering, tapping on objects, role-playing as doctors and making hand gestures into the camera lens and questioned what the heck you've stumbled across, ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...