She whispers to you as she takes a pink cloth to your cheeks. The cloth touches the edges of the camera lens, and the mic picks up the soft brushing sound. “And we’ll get your nose,” she breathes as ...

Logan Lambert, CC ’27, never expected to amass a following of over 150,000 subscribers when he first began making ASMR content for his YouTube channel, ASMR Nirvana. What started as an interest in ...

ASMR has become an internet craze with YouTube videos and influencers all getting in on the act. Viral clips have seen people whispering or making soft sounds with a variety of objects to provide a ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

I’m not sure when it was that I first became aware of the engrossing strangeness of online ASMR culture, but I know that it was 2017 when I first fell down the rabbit hole of attempting to understand ...