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Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

UK online fashion retailer Asos has launched its first augmented reality (AR) experience – ‘Virtual Catwalk’ – that lets customers view models as if they are walking in front of them. The test feature ...

The new shopping experience marks Asos’s first augmented reality (AR) experience and offers customers a new way of viewing its products in real life. Customers can point their device at a flat surface ...

HOW DOES IT WORK? Upon launching the app, customers can find the option to use the virtual catwalk feature by clicking on “Shop ASOS DESIGN with Virtual Catwalk”. Users can then find the various ...