The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...

Google Ad Manager AI agent Ask Ad Manager launches in beta this month, using Gemini and retrieval-augmented generation over ...

Originally published on Nov. 2, 2015, this article has been updated to include an explainer video. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Microsoft has released the latest Windows Server build for members of the Windows Server Insider Program. The new 26212 build adds Delegated Managed Service Accounts and more SMB protocol changes.