The adidas Superstar is on the cusp of a pretty big birthday as it looks to turn 45 years old next year. Of course, adidas won't be letting this silhouette's celebration slip by and they are looking ...

Lyon, France, the land of French Fred and the famed Hotel De Ville spot. Check out all the clips from VHS Mag outta Japan.

adidas' current celebration of its cherished Superstar model is very much about honoring the sneaker's past. The upcoming adidas Consortium pack of releases for example takes things to a meta-level in ...

Having successfully introduced HYPEBEAST China, Japan and Korea into our diverse international network, we are proud to welcome HYPEBEAST FRANCE to our ever-growing family. Delving further into the ...

Adidas may have garnered some strong reviews for their recent Damian Lillard commercial, but their marketing game is even stronger overseas. To prepare for the World Cup, Adidas conducted a public ...

Gathering 22 of the world’s key retailers, from streetwear stores to high end boutiques – all with their own individual vision concerning design and style – the aZX project comprises an open brief for ...

PARIS, Feb 22 (Reuters) - U.S. sportswear group Nike will supply kit and sponsorship to France's national team from 2011 to 2018, replacing German rivals Adidas , the French football federation said ...

WHY WE CARE: International soccer tournaments are not just the arenas where the best teams in the world do battle, they’re also where global sporting apparel manufacturers face each other off. In ...