A new era of sports partnership has begun.Adidas is back on the Bafana Bafana jersey!A new chapter is set to begin for South ...

Minnesota Timberwolves shooting guard Anthony Edwards took a jab at NBA MVP Shai Gilgeous-Alexander in the release of his new ...

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

Adidas said third-quarter revenues were up 12% year-on-year to €6.6 billion on Wednesday, marking a record-breaking quarter, ...

Adidas is selling Adizero Adios OG sneakers for just $37 right now, and sizes are going fast. Athlon Sports aims to feature only the best products and services. We may receive compensation for links ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

Federico Staksrud celebrates his new No. 1 ranking with a new sponsorship. It was quite a week for Federico Staksrud, and for Adidas. The top-ranked Professional Pickleball Association (PPA) singles ...

Adidas Outlet is selling high quality men’s sneakers right now for as low as much as 71% off the retail price. Athlon Sports aims to feature only the best products and services. We may receive ...

James Franklin is owed a massive buyout after he was fired on Sunday, and one report claims Penn State is going to get a big assist with paying it.

Adidas’s quarterly results come as U.S. rival Nike pushes ahead with its turnaround plan, aiming to regain some of the market ...

First Nike teamed up with transgender influencer Dylan Mulvaney to promote its sports bras, and now Adidas is using an intact male model to hawk its women’s swimwear. The German-based sportswear giant ...

Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority. The apparel company's promotional material for its sports bras, released in ...