Add Yahoo as a preferred source to see more of our stories on Google. At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can ...

Add Yahoo as a preferred source to see more of our stories on Google. It only takes seconds of an Ado performance to grasp the hold the Japanese singer has over her adoring fans in the crowd. The ...

Maintaining an air of mystery in our all-access digital world is nothing short of an anomaly. But staying anonymous? That’s a miracle. Yet somehow, Ado has done so for the past five years, ever since ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...

It only takes seconds of an Ado performance to grasp the hold the Japanese singer has over her adoring fans in the crowd. The 22-year-old singer – who actually refers to herself as an "Utaite," a ...