Pan-European advertising: think Europe - act local Sally Dibb, Lyndon Simkin and Rex Yuen Warwick Business School, University of Warwick Changes in Europe resulting from the unification of EC ...
It is clear that new electronic services will make a great impact on a number of direct marketing response mechanisms, from a survey of a hundred companies across Europe, on the trends ... world's top ...
ID Comms The firm, founded by former Nike and Dentsu execs, specializes in helping big brands in Europe and the US review their ad budgets and search for ad agencies. The firm recently oversaw a ...
As a prominent player in the French media landscape, Lift is dedicated to driving innovation and responsibility in ...
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