The event served as the launchpad for Martell’s next phase of cultural direction, one shaped by long-term intent, credibility and creative partnership. Afrobeats is shaping how a generation sees ...

Add Yahoo as a preferred source to see more of our stories on Google. Paris was the place to be on June 25, 2025, as Martell kicked off the first-ever Afrobeats Live, an intimate gathering celebrating ...

Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together the people who are shaping the music and culture of Afrobeats. This second edition, themed ...

On June 25, where music, culture and legacy collided at Martell’s first-ever Afrobeats Live panel in Paris, Davido made one thing clear: he’s still evolving. Just hours before joining AfroFuture’s ...

Add Yahoo as a preferred source to see more of our stories on Google. Martell, the oldest of the great cognac houses is stepping into a new phase of cultural engagement with the announcement of three ...

Ruger, a Nigerian musician, claimed that his Grammy-winning colleague Burna Boy introduced the live band to Afrobeats performance. According to him, most Afrobeats artists used to perform on stage ...