Luxury Swiss watchmaker Tag Heuer has made history by becoming the first title partner of the Monaco Grand Prix since the Principality joined the F1 calendar in 1950.

TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...

The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired Heuer, forming TAG Heuer, and then took ...

The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired Heuer, forming TAG Heuer, and then took ...

Celebrating its 75th year in Formula 1, TAG Heuer’s continued association with the event highlights its deep-rooted connection to motorsport and the celebrated Monaco race. The brand’s rich ...

Now, the series has announced that TAG Heuer is joining as both an Official Partner of the F1 Academy and the first Official Timekeeper in the series’ history. As a part of this partnership ...

For the first time in the race's nearly 100-year history, the Monaco Grand Prix will finally have a title sponsor: the luxurious watchmaker TAG Heuer. Since 1929, the Monaco GP has never had a ...

While Tag Heuer has been the official timekeeper of Formula 1, the watch brand has recently added a new role: the very first title partner of the Grand Prix de Monaco in 2025. It’s a partnership that ...

The return as official timekeeper (the brand last held the role from 1992-2003) is part of TAG Heuer owner LVMH’s major investment in F1. Last year it announced a 10-year partnership with the sport.

As Formula 1 celebrates its 75th anniversary, TAG Heuer is proud to unveil a new stunning campaign video, conceptualised and filmed in London, bringing its ‘WE ARE BACK’ statement to life across the ...

Following TAG Heuer’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix de ...

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the first title partner of the Formula 1 Grand Prix de Monaco. This ...