In the Spring of 2008, I sat down for lunch with Charlene Li -- an industry analyst who had made a name for herself covering digital innovation for Forrester -- at a place that would later seem ...
Charlene Li, CEO of Altimeter Group, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel ...
(Charlene Li, founder of Altimeter Group listens to Patrice Lamothe, CEO of Pearltrees.) I have a soft spot for the Altimeter Group, a pioneering band of consultants founded by the impressive Charlene ...
The rapid rise of digital technology forms the backdrop of Altimeter's thinking in this report, and it includes the Internet of things (the world of connected devices) but also subjects like wireless ...
Brand and marketing consultant Prophet has acquired tech research firm Altimeter Group. Terms weren’t disclosed. Altimeter, founded by former Forrester analyst Charlene Li in 2008, will operate under ...
Clarifying internal ownership of influencer marketing, setting goals with influencers and getting comfortable with less control are key ways to drive material ROI through more authentic storytelling ...
The Altimeter Group has just released The 2014 State of Digital Transformation, its second report on the topic this year. Principal analyst Brian Solis spent time researching and interviewing leading ...
Scale continues to be one of the most challenging aspects of native advertising, and a growing number of companies are working to solve it. As advertisers look for solutions, a number of trends are ...
Charlene Li is the Founder of Altimeter Group, a research strategy consulting firm focused on trends in disruptive technology, and she served as CEO until Altimeter was acquired by Prophet in 2015.
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