Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Also in line with this week’s Big Tech earnings: ...

In 2018, Amazon launched its first full-service DSP, bringing the ecommerce giant into the marketplace for delivering ads to online users in real-time. Its wealth of proprietary data and inventory ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience's proprietary AI Audiences tool. It enables ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.