It took eight months and dozens of prototypes before Bayard Winthrop, CEO of online apparel company American Giant, settled on the design for the ultimate hooded sweatshirt. He started from scratch, ...

Just in time for the Fourth of July, American Giant, a brand that has built its reputation on creating high-quality sportswear made in America, has teamed with U.S. brewer Samuel Adams for a ...

Over the past 10 years, American Giant has gained a reputation as the creator of the greatest hoodie ever made. But the direct-to-consumer (DTC) brand has other big goals, especially as many brands in ...

American Giant CEO Bayard Winthrop said the company excepted a reasonable level of purchasing traffic ahead of the holiday, but it’s now on its fourth purchase order to meet demand. A recent survey ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. American Giant is celebrating the folks that work in ...

It’s my favorite time of the year: hoodie season! If you’re looking for the perfect hoodie or just want to add to your collection, I looked at a handful of popular options and break it all down for ...