Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Apple UI design head Alan Dye is leaving the company and transitioning to Meta, reports Bloomberg. Dye took over Apple's user ...

Apple's marketing might not scream for attention, but behind the scenes the company has quietly engineered a tectonic shift in how modern marketing technology (martech) works. In an industry long ...

A longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod has recently departed the company, 9to5Mac learned. Xander Soren first joined Apple ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

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Apple’s former Senior Marketing Director Michael Gartenberg has chimed in on the company’s latest “bendgate,” this time related to its iPad Pro. In a recent tweet, Gartenberg said that he returned his ...

July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland. Six months younger than Jobs, the marketing ...

Apple marketing chief Phil Schiller takes to Twitter to take a not so subtle jab at the security of Google's Android platform. Josh Lowensohn Former Senior Writer Josh Lowensohn joined CNET in 2006 ...

Apple is back with its annual holiday film, and this year’s spot might just be its most delightfully unhinged one yet. Titled ...