AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Under the collaboration, KPIT will use Basemark’s Rocksolid Studio and Rocksolid Engine to support automotive HMI programmes, ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...

AutoTrader.ca is partnering with London Dynamics for a new online car shopping “experience” using a three-dimensional, 360-degree vehicle viewing process, allowing shoppers to explore vehicles from ...

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So many high horsepower gas guzzlers. You'd think they have no idea Global Warming is occurring, and blowing past previous projections. Humanity on the road to ...