Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

This is storytelling that evokes empathy and action. His work shows how XR has the potential to make distant problems feel ...

Amazon is also working on a separate model of AR glasses specifically for its delivery drivers under the codename Amelia.

Aug 4 (Reuters) - A Virginia federal judge has ordered the U.S. Patent and Trademark Office to award Apple (AAPL.O), opens new tab federal trademarks covering its augmented reality ...