The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Governments worldwide are fostering the growth of the AR market through various forms of support, such as funding, research and development assistance, startup grants, and partnerships with academic ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

For the Springfield Museums, the challenge and opportunity lie in balancing innovation with integrity and by using technology ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...