It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

The Salesforce-focused platform expands with RocketVideo and a new acquisition as enterprises seek deeper insight from customer calls.

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

SAN FRANCISCO--(BUSINESS WIRE)-- Salesforce (NYSE: CRM), the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant™ for Sales Force Automation Platforms for the 17th ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mere days after launching Einstein Copilot for Tableau, Salesforce is ...