In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

The influence of external proof is important — but lasting impact comes from building it inside your organization.

In this episode of the Marketing Smarts Live Show, business adviser and author Bob Wiesner explains how you can create stronger B2B case studies. Bob shares why case studies are important, what we ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

The humble case study is a content staple for B2B marketers. Will Green reveals the steps to take to ensure yours impresses your prospects Case studies should be a marketers’ dream tool. In a B2B ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not ...

While the pandemic may have slowed down everyday life for people around the world, it had the opposite effect on many industries in the business sector. In 2020, industries like tech, e-commerce, ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...