The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...