Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to ...

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep.

In such a complex setting, a fundamental objective for Facebook advertising is to ensure that we maximise our reach towards high quality, relevant users. Facebook is a great platform for reaching high ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...

Business-to-business (B2B) companies are famously known for their poor online presence on social media. However, new research from content operations software company StoryChief.io reveals the top ...

Are you still sitting on the sidelines, missing out on all the marketing and branding opportunities Facebook Live has opened for businesses around the world? If yes, it's time to let go of your ...