Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Demandbase’s Alicia Hale and The Harris Poll’s Rob Jekielek host the Strategy & Planning Series webinar set for Oct. 28.

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

But you do have to think a bit different… Where B2C businesses use social primarily for generating brand awareness for their product or service, B2B companies should be focusing getting their audience ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

While the world might be taking some steps backward in terms of politics*, many marketers out there are eyeing seismic political shifts like Trump’s recent election with something approaching glee.

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...