Like every other industry on the planet, the Internet is changing the way B2B retailers reach potential customers and increase revenue. Here are some insights that can help you hone your strategies.

These days, technological innovations and industry demands put constant pressure on B2B marketing to improvise and adapt. Though online retail selling to the average citizen caught the most attention ...

Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. If ...

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let’s review these top sites from a B2B social marketing ...

In the Business-to-Business (B2B) marketing world, success comes from targeting the right prospects for your brand. It’s different from regular consumer marketing, where you can convince almost anyone ...

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program. It breaks down B2B online ...

With the New Year finally upon us, it’s time to start focusing on those goals and objectives we promised as 2011 budgets were approved. But similar to our resolutions for eating healthier and getting ...

Business-to-business online marketing is an evolving science, thanks to the rise of new tools like video and podcasts. What’s more, social media’s role is becoming increasingly important. While the ...

Eight out of ten CEOs don’t trust the work done by their marketers. That quieted the room pretty quickly when Jason Stewart, content strategist for ANNUITAS, tossed out that number to the audience at ...