Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...

Striving to get on their customers’ ‘day one lists’, some B2B firms are positioning brand spend as the cherry on top of their ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

That is the key takeaway from the second part of 10Fold’s recently released AI-First, Buyer-Ready: Inside the New Era of B2B ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Master B2B SaaS lead generation with proven top-of-funnel strategies. From Google Ads to content marketing, discover tools and tactics that successful companies use to fill their sales funnels with ...

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. And it just won’t work without marketing’s support and involvement. And almost ...