Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Add Yahoo as a preferred source to see more of our stories on Google. Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting ...

Planters resolved the untimely death of their longstanding mascot Mr. Peanut by ... reincarnating him into a roly poly, so very marketable little Baby Nut. Planters resolved the untimely death of ...

It's been a chaotic few years for Mr. Peanut, who died in early 2020 and was reborn as a baby nut. Now he has a new home: Kraft is selling Planters to Hormel, the maker of Spam and Skippy, in a $3.35 ...

Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. Peanut mascot seemingly being killed. The "death" of Mr. Peanut went viral on Twitter. But ...

Things are going to get salty for Mr. Peanut in this year’s Super Bowl. The elegant legume, who was killed off in a Big Game marketing stunt in 2020, will return to the gridiron spectacle this year ...

Planters is the latest brand to get a bit of an update, unveiling a more modern style and a minor makeover of Mr. Peanut. Don’t worry, he’s not going back to being a Baby Nut. The Planters refresh ...