The deal will allow Barbie owner Mattel to once again develop dolls based on the Disney Princess brand. South China Morning Post via Getty Images Toy giant Mattel said Wednesday it has wrested back ...

Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

Update: Stoney Clover Lane x Barbie is live. One thing we forgot to mention is that you’ll get a free Barbie logo charm (valued at $78) gift with purchase with every order — no minimums — while ...

At the toy manufacturer Mattel Inc.,MAT1.27%increase; green up pointing triangle Disney DIS 2.30%increase; green up pointing triangle ‘s princesses aren’t damsels in distress. They are saving the day.