The founder, Shaina Rainford, established Bask & Lather Co. to provide haircare solutions for natural hair growth.

Despite our various beauty needs, there is one product that we’ve all considered adding to our routines: beauty vitamins. With countless brands and influencers sharing the purported benefits of these ...

After watching her sister suffer from misdiagnosed scalp conditions and experiencing her own battle with hair loss due to COVID-19, Shaina Rainford saw a need for natural products that stimulated hair ...

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage ...

Bask Bear has rebranded its identity and launched a new mascot who brings life and meaning to its motto, 'Taste the confidence'. The rebrand, created in parntership with TBWA\Kuala Lumpur, is designed ...