Toyota’s making a power play for the luxury crown, throwing down the gauntlet with its newly unveiled Century brand: a ...

Toyota’s gearing up to make a similar splash, and with even loftier aspirations this time around as it sets its eyes on the flagship luxury segment. Bentley, Rolls-Royce and Maybach beware: The ...

The brand is Century, and Toyota’s ambition for it, as was the case with Lexus before it, is to take on the Europeans at a ...

Century is not just another brand within Toyota Motor Corporation. We want to cultivate it as a brand that brings the spirit of Japan the pride of Japan, out into the world,” declared Toyota chairman ...

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above Lexus, presumably to challenge the likes of Rolls-Royce and Bentley. A Toyota ...

Toyota has confirmed that it will spin off Century as its own marque and unveiled the new brand’s first concept, the Century Coupe.

TOYOTA is launching a new, ultra‑luxury brand that’s set to rival the likes of Range Rover and Bentley. The Japanese giant stunned at the Tokyo motor show by unveiling a plush GT coupe concept ...

(TestMiles) – For half a century, the Toyota Century was the quietest luxury car in the world. It carried Japanese emperors, ...