to hungry largemouth bass on Virginia’s Chickahominy River in the mid-1980s. It was well before the high-end sonar units modern anglers have come to know and love really started to catch on. Although ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

Getting your Trinity Audio player ready... As a member of the outdoor media for more than four decades, I am constantly bombarded by people and companies who have the next great product that will ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › To say I’m excited about forward-facing sonar lures would be an understatement. Earlier ...

Man, if you're into topwater action, this Berkley Choppo 105 is a blast. It's that classic 'walk the dog' style bait that ...

Reel in more bass with the Berkley Choppo 75 topwater bait! It's brand new, unopened, and comes in original packaging. This lure creates a noisy, splashy action that drives fish crazy—perfect for ...

After seeing what I have while fishing thousands of days in hundreds of tournaments across the country, I know that scented baits catch more fish. It's no secret, really, and nowadays pretty much ...

Lexington’s David Fritts has developed a new line of Berkley baits that was more than three years in the making. When Fritts’ obligations with Normark lures expired, the crankbait guru heard from ...