In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate. The world of digital advertising continues ...

The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia. Many ...

AdLedger, the non-profit research and development consortium building and implementing blockchain standards for digital advertising, today released the Blockchain & Advertising Special Report ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

This post was previously published in an earlier edition of Data & Programmatic Insider: It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics ...

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

Fridges that restock themselves, banks that tell you when your account is running low; even cars that are now driving themselves. Throughout society, we are becoming increasingly used to the rise of ...

Advertising is a necessary practice for any business looking to expand, and is especially crucial for startups looking to get the word out, onboard new customers, and grow. But the marketing industry ...