Riswold wrote some of Nike’s earliest and most memorable ads, including spots with Michael Jordan, Bo Jackson and Tiger Woods. “If an Oregonian knows Nike, they know Jim,” said Susan Hoffman ...

Jackson's career in a Raiders uniform lasted just four seasons, but in that time he was one of the most famous and electric athletes in the world, spawning the Nike "Bo Knows" ad campaign for his ...

Jackson, who starred in the ‘Bo Knows’ Nike advertising campaigns, is widely considered to be one of the greatest athletes of all time. He is the only athlete to be an All-Star in the NFL and MLB.