But no amount of recalls in the world could possibly take away the memories of seeing that same Bowflex Home Gym infomercial every night. The machine looked sleek, had great marketing, and did provide ...

Feb. 2 -- Thanks to heavy infomercial advertising featuring hard bodies, Bowflex machines have sold by the millions. Priced at $1,200 and up, the Bowflex Power Pro models are high-end home fitness ...

The people behind last December’s viral “Peloton wife” ad probably feel a little bit better about themselves now. The company came in for a lot of heat, but in the end it didn’t matter—sales of its ...

Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and ...

Who hasn't seen the infomercial on BowFlex, an ultra muscle-tightening, weight-reducing, cable-bending workout machine that looks like it takes a rocket scientist to assemble? Well, here's that ...

VANCOUVER, Wash.--(BUSINESS WIRE)--It's an inviting evolution of an iconic brand: Nautilus, Inc. (NYSE: NLS) is relaunching the BowFlex ® brand identity with a new visual system and brand philosophy ...

WASHINGTON (CBS.MW) - If you have not heard enough about Bowflex yet, Sam Catanese has a Web site for you. IMSTV.com, all spiels, all the time. For $10,000, Catanese's Infomercial Partners will ...